Get More Email and
The “Optional Gate” Plugin
Do you gate your content or not?
Now you don’t have to decide.
The problem with gated content is that it doesn’t give you a chance to build a relationship before you ask for an email and it won’t attract any search traffic. But you get that lead. And you can continue to market to anyone who signs up.
In the sage words of Rand Fishkin ” If audience size, reach, and future marketing benefits are greater than detailed leads as a metric or as a value, then you should [provide] open access [content]. If the reverse is true, if detailed leads are more valuable to you than the audience size, the potential reach, the amplification and link … then you should go with a gated model.”
But now there’s a third choice…
The “Optional Gate”
Rather than telling you more about it – we’d rather show you.