The Complete Guide to ChatBots for Messenger Marketing Funnels – Part 8: how to design your first Messenger Marketing Funnel

This is the first thing that people will see if they come to your general messenger url.
Go to your page settings. Select Messaging and set your default message

Once your message is set, here’s what a visitor will see on your welcome page:

Set your Messenger image

This is the image that everyone will in search and when interacting with your bot.  Messenger displays the profile picture from your page.  Remember – even though your page profile picture is square, your Messenger profile picture is circular.

Navigate to your Facebook Page and set your profile image: 

Double check how it looks in Messenger

Create your main menu

This is the persistent menu that will always show in facebook messenger Make sure to include a way to get in touch with a human – just in case :)

The Top Menu is limited to 3 Items & SubMenus to 5 items

Set your welcome message

This will be the first thing people see after hitting get started. Typically you’ll want to connect it to your main messenger sequence. (I’ll show you how to do that below)

Create your first Messenger Sequence

Go to Automation —> Sequences —-> Create New sequence

Wait… Before you do anything else.
Delete all the message that are in there already.  This will make your life simpler later on.

Your first sequence message:

A quick intro to the sequence.  If you’ve promised anything to opt-in (like a content upgrade).
You’ll want to deliver it here.

But you can’t stop there…
Unlike email you can’t just keep writing.

The point of messenger is interaction.

The only way someone gets all of your message is if each Call to action (CTA) is VERY compelling.

Buttons Vs Quick Replies

Both work for calls to action.  But there are some distinct differences.
I tend to use buttons where possible.  Because they keep the same expected design flow.

But there are certain situations where only a quick reply will do.

Button:

• Limit 3 buttons per card
• 20 Character limit
• Can only use Emojis not images
• User can click any button again at any time
• Appear to be attached to the card

Quick Reply

• Limit 11 at one time
• 20 character limit
• Can use both Emojis and Images
• Disappears after clicking.  No going back.
• Appear ONLY at the bottom after all other content

How buttons appear vs. quick replies.
Here’s what a user would see on desktop:

Here’s what the same person would see viewing the same message on mobile: 

Create your first Button

Title your CTA button.  And create a new message in your sequence.

For now you MUST select a primary action when the user presses the button.

Either:

Reply with message

Open website

Call Phone Number
Open Share window.

Now can keep adding messages till you’re happy with the sequence.

Mixing in images, text, cards and other elements.  
All of which are explained below.