The Complete Guide to ChatBots for Messenger Marketing Funnels – Part 8
How to design your first Messenger Marketing Funnel (without coding): The Basics
What if you could go back to the golden days of email marketing… getting 70% open rates and 30% Click through rates? What would that mean for your business? Right now maketers are getting 80%-90% response rates with Messenger Marketing
Want to know if Messenger Marketing is right for your business?
Get your Messenger Marketing Match Score…
We’ll be using Many Chat for this example.
If you have an existing facebook page that you want to link the bot to or you can create a new page. Then link the page to Many Chat. (It’s super simple. The ManyChat process guides you through)
Your facebook messenger bot will live at m.me/yourpagename
Set your default messenger greeting.
This is the first thing that people will see if they come to your general messenger url.
Go to your page settings. Select Messaging and set your default message
Once your message is set, here’s what a visitor will see on your welcome page:
Set your Messenger image
This is the image that everyone will in search and when interacting with your bot. Messenger displays the profile picture from your page. Remember – even though your page profile picture is square, your Messenger profile picture is circular.
Navigate to your Facebook Page and set your profile image:
Double check how it looks in Messenger
Create your main menu
This is the persistent menu that will always show in facebook messenger Make sure to include a way to get in touch with a human – just in case :)
The Top Menu is limited to 3 Items & SubMenus to 5 items
Set your welcome message
This will be the first thing people see after hitting get started. Typically you’ll want to connect it to your main messenger sequence. (I’ll show you how to do that below)
Create your first Messenger Sequence
Go to Automation —> Sequences —-> Create New sequence
Wait… Before you do anything else.
Delete all the message that are in there already. This will make your life simpler later on.
Your first sequence message:
A quick intro to the sequence. If you’ve promised anything to opt-in (like a content upgrade).
You’ll want to deliver it here.
But you can’t stop there…
Unlike email you can’t just keep writing.
The point of messenger is interaction.
The only way someone gets all of your message is if each Call to action (CTA) is VERY compelling.
Buttons Vs Quick Replies
Both work for calls to action. But there are some distinct differences.
I tend to use buttons where possible. Because they keep the same expected design flow.
But there are certain situations where only a quick reply will do.
- Limit 3 buttons per card
- 20 Character limit
- Can only use Emojis not images
- User can click any button again at any time
- Appear to be attached to the card
- Limit 11 at one time
- 20 character limit
- Can use both Emojis and Images
- Disappears after clicking. No going back.
- Appear ONLY at the bottom after all other content
How buttons appear vs. quick replies.
Here’s what a user would see on desktop:
Here’s what the same person would see viewing the same message on mobile:
Create your first Button
Title your CTA button. And create a new message in your sequence.
For now you MUST select a primary action when the user presses the button.
Reply with message
Call Phone Number
Open Share window.
Now can keep adding messages till you’re happy with the sequence.
Mixing in images, text, cards and other elements.
All of which are explained below.
2 Common Questions
How long should My Messages Be?
Short and punchy works best.
No more than 2-3 short sentences.
Whitespace is your friend.
How long should My Sequences Be?
Same. Make ‘em short and punchy especially at first.
Say 3-5 user actions ish
You can get away with longer sequences with a more engaged audience who has been following you for a while.
Easy Guide to all the Facebook Conversational Elements
FB interactions inspired by: