app install case study


For an on-demand service platform.


Lowered Cost Per Install (From $3.25 to $1.56)


Lowered Cost of 1st Booking (From $5.47 to $2.64)

Grew From 4 Domestic Target Markets to 16 International Markets

The Goal:

Increase App Installs

This company wanted to reach the people most likely to use its on-demand mobile app, and encourage them download the app and/or to make a first booking.

Optimizing for More Downloads and Purchases

Ran an optimized mobile app install ad campaign to encourage as many people as possible to download and use the app.

The Strategy

Through strategy and discovery sessions, we determined the ideal target demographics

  • Age: 25-35
  • Gender: Male & Female
  • Education: College Educated
  • Income: Middle to Upper Middle Class
  • Occupation: Worked in Tech or Finance
  • Location: Target Metropolitan Areas
  • Interests: Tech Savy, Value Convenience & Comfort

To Reach The Target Audiences

  • Targeted High End Fashion & Luxary Item Purchasers
  • Finance & Tech Related Interests and Occupations

AD Campaign – SUCCESS

Created static image ads as well as video ads that highlighted the brand’s unique selling proposition.

Used SDK integrations as well as 3rd party tools to track app installs, signups, and first bookings.  The data enabled us to find specific points of friction and user drop off.  And let us understand the LTV of the users acquired from each target group.

  • Lowered Cost Per Install 52% (From $3.25 to $1.56)
  • Lowered Cost of 1st Booking by 51.74% (From $5.47 to $2.64)
  • Grew From 4 Domestic Target Markets to 16 International Markets
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Tamim Shaharia

Lead Developer, Focal Inc

Let’s Work Together!

You know the drill…